PETA @ Princeton

iPhone, iPad, iPod, I...Chicken ?300 animals die for the purpose of human consumption every second, according to the PETA2 representative who stood ground in Frist today, showcasing the first ever virtual reality machine of its kind: instead of a human body, you're stuck inside a chicken's.

As claimed on their website, I, Chicken uses the most cutting edge VR technology to allow students to discover first-hand what it's like to be poultry. Sensors attached to arms and legs will map their every movement to the virtual 3-D world projected before their eyes, taking them through a roughly 3-minute sketch of the life of a chicken: born free, trapped by farmers, and shipped to a ranch where they are forced to live in close quarters with hundreds of their kind. It's purpose, as explained by the representatives and the many pamphlets they have for distribution, is to allow students to develop empathy for chickens, "who on factory farms aren't seen as individuals with interests, wants, and needs but rather as producers of meat and eggs." The exhibit will continue through tomorrow at Frist and is open to all who are curious enough to get inside the heads of our favorite feathered friends.

Watch as PETA2 intern Bridget exhibits the simulation in full: