IN PRINT: Students launch activist apparel line

Designing a clothing line? It’s been done before.

Designing t-shirts to raise awareness about under-the-radar social issues? Now that could start a revolution.At least, that’s the idea 22-year-old Ben Kung '10 had in mind when he founded Re-Verb Apparel, a company that donates its profits to support philanthropic efforts around the world. “We don’t just want customers to buy the t-shirts, but for them to use t-shirts as an educational tool,” said Kung. “We want people to ask their friends, ‘Where did you get that shirt?’ and go from there.”The company’s name underscores this belief. ‘Re-Verb’ has two meanings. First, as a reference to the kind of ‘reverberations’ Kung hopes to create in building social awareness — reflected in the company’s logo, which portrays dominos falling — and second, as a theme around which to organize future spring and fall lines. Each season, Re-Verb will change the verb to draw attention to another social justice issue: think ‘re-concile’ for post-war healing processes, or ‘re-build’ for recovery from natural disaster.Read more at The Trentonian.