Facebook Tells of Secret Scholarships

The sketchy Facebook ad -- everyone's favorite source of financial guidance -- has risen to splendid new heights of sketchiness. When it's not advertising Christian/Jewish/Asian singles (variety is the spice of life?), offering jobs for which I am patently unqualified (Diesel technician for CAT dealerships in North Dakota?), or telling me about Alicia Silverstone's vegan diet (???), it's giving me scholarship advice! Check out this gem I spotted a few months ago:Yes, Facebook, you convinced this impressionable pre-frosh. I saw your unsightly, vertically-skewed Princeton crest and I felt nothing but pure, unequivocal trust. I knew this was my school. Despite Princeton's clearly-stated policy on the issue, I had faith that they were making an exception for me. That they were reaching out to me on a down-to-earth level -- on Facebook, because they knew it would be convenient. And as if things couldn't get any better, they were offering me a free scholarship, obviously a preferable alternative to the plethora of paid scholarships out there.... but seriously, what kind of scammers pay for this stuff?