EGR 495: China, Entrepreneurship, and Inventive Quests for the Perfect Push-Up Bra

Anyone who argues that us Ivy Leaguers don't think outside the box clearly hasn't heard about EGR 495.  In the course, Special Topics in Entrepreneurship, students designed products and created ad campaigns to sell them, infomercial style (as The Princeton Packet described last month).  The designs were then presented to a panel of judges compiled by Infomercial legend A.J. Khubani, Princeton professor and seller of the Ab Roller and the Swivel Sweeper. Now who doesn't want some good cheery tiger-manufactured infomercials? No one, that's who.What seals this deal?  The fact that the best project design won its creators a sweet free trip to China probably had something to do with the class's crowd-pleasing abilities.  Students from the winning group got to try their hands at manufacturing their product for sale in the US, and, as Princetonians are wont to mooch from as many free international trips as they can during their four years here, class members thought up some pretty epically awesome inventions.Descriptions of the best designs after the jump...Example A of Said Awesomeness (and this year's Grand Prize winner): the EezAwake, a silent alarm clock.  Strange, you say?  Practical, Tigers claim:

"Sick of waking up on someone else's schedule? Use the EezAwake to wake you up on your time! The secret is EezAwake's triple-action oscillating nodes that are embedded within the comfortable wrist band. The pulsating nodes wake you softly and quietly so you never have to be annoyed waking up again!!"

Next up: Extend-A-Pen, the dog pen that lets you "stop worrying and start treating your pet like one of the family."  Definitely wins the prize for kickass infomercial craziness...But the best crazy invention of all? The Perfect Lift. And yes, that means exactly what you think it does. Oh, you sexy ORFE students you. Take me now!